You would never settle for an OK outfit; well, neither would we. We scope out the runways and travel the world in search of the latest trends that we know you’ll love and totally make your own. And deeply ingrained in our DNA is a celebration of every size and personal style.

Fit Is Everything

If it fits great, you’ll wear it on repeat. That’s our goal for every piece we create. We work with experienced design experts to translate every trend into a tailor-made, curve-flattering fit that creates a gorgeous silhouette.

Quality Counts Too

We use only the best fabrics: the softest cotton in our tees, premier stretch denim in our jeans. As a direct-to-consumer business only, we’re able to bring you quality pieces at ultra-reasonable prices. Always.

Right Place, Right Outfit

You’ve got places to go, you want to dress for them. That’s why we offer amazing styles for any occasion—work, weekend, everyday, vacay, nights out, fancy events. You’ll find everything from right-now denim to entrance-making dresses, as well as the lingerie, shoes and accessories to complete your look. P.S. Our shoe sizing goes up to 13WW; our bras to size 56J.

Not to Brag Or Anything…

We’ve been doing this for over 100 years, so we have the experience to back us up. No surprise then that we’re one of the go-to brands in the plus-size industry for incredible fit and of-the-moment style.